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How To Run a Public Relations Agency

In this article, we’ll start by discussing the key day-to-day operational tasks you must perform to run a successful public relations (PR) agency. Then we will go through ways to make your business run more efficiently.


Day-to-Day Operational Tasks for a PR Agency

No matter the type of PR agency you have, there are some basic operational tasks that you will need to complete on a regular basis. These tasks include:

  1. Client Management
  2. Project Management
  3. Financial Management
  4. Reporting
  5. Recruiting and Training
  6. Business Development
  7. Account Management
  8. Creative Services
  9. Technology


Receiving and Processing Payments 

Another important aspect of running your business is getting paid on time and in full. There are a few different ways to receive and process payments, but the most common are invoicing and credit cards. 

For a PR agency, it is important to have a system in place for invoicing and payments. This system should be automated as much as possible to save time. There are many invoicing software programs available, so choose one that will work best for your business.

Credit and debit cards are also a common way for businesses to receive payments. If you decide to accept credit and debit cards, you will need to set up a merchant account.

Managing Client Relationships 

The key to any successful business is good client relationships. Managing client relationships is especially important as you want to make sure that they are happy and satisfied with your offerings. This will make them more likely to refer your company to others and to come back to you in the future. There are a few different ways to manage client relationships, but the most common is to keep in touch with them regularly and send them updates via their preferred communication method.


Improve Your PR Agency Company Inefficiencies

Use the following tips and strategies to make your PR agency more efficient:

  • Streamline your processes: Take a close look at your processes and see where you can streamline them. This will help you save time and money.
  • Outsource: Outsourcing is a great way to save time and money. There are many tasks that can be outsourced, such as social media, website design, and content creation.
  • Automate: Automating your processes can save you a lot of time and money. There are many software programs available that can help you automate your business, such as customer relationship management (CRM) software, invoicing software, and project management software.
  • Use technology: Technology can help you save time and money. There are many tools available that can help you automate your processes, such as social media management tools, website design tools, and content creation tools.
  • Hire a Virtual Assistant: A virtual assistant can help you with tasks such as customer service, bookkeeping, and social media. This will free up your time so that you can focus on more important tasks.


Systems & Processes

One of the best ways to make your PR agency more efficient is to develop and/or automate as many systems and processes as possible. By doing this, you can save time and money.

The following PR agency processes can be systematized: 

Client management

  • Project management
  • Financial management
  • Reporting
  • Recruiting and training
  • Business development
  • Account management
  • Creative services
  • Technology


Delegate & Outsource

Another way to make your PR agency more efficient is to delegate and/or outsource tasks.

There are a number of different tasks you can delegate or outsource, including:

  • Administrative tasks
  • Marketing and advertising
  • Customer service
  • Bookkeeping and accounting
  • Web development

By delegating and outsourcing these tasks, you will free up time to focus on driving sales, which is key to growing your PR agency company.

You can find professionals to perform these tasks and more on websites like Upwork and Fiverr. Test workers on those sites with small projects before hiring them for bigger ones.


Time Management

When it comes to running a successful PR agency, one of the most important things is time management.

There are a number of different ways to manage your time effectively, including:

  • Create task lists/to-do list
  • Time blocking (blocking out time of your schedule to focus on critical tasks)
  • Prioritization (prioritizing business building projects over day-to-day operational tasks)

In order to be successful, you need to learn how to balance the important tasks with the less important ones. You also need to learn how to say no to certain tasks in order to focus on the ones that are most important.

The key to time management in the PR agency is to be organized and focused. By using the techniques mentioned above, you can effectively manage your time and grow your business.


Tools, Technology & Resources

There are a number of different tools, technologies, and resources that can help PR agencies improve their efficiencies, including:

  • Marketing automation tools (email marketing, etc.)
  • Accounting software/automated billing and invoicing
  • Customer Relationship Management (CRM) software

Consider using these tools if they can help your business. Also, creating custom software could possibly allow you to perform even better and give you competitive advantage. If a customized piece of software could benefit your PR agency, consult with an IT professional or software developer.


Set & Track Goals

One of the best ways to make your PR agency more successful is to set and track goals. Without business goals, it’s difficult to measure your progress or know what you need to do to improve your business.

There are a number of different ways to set and track goals, including:

  • SMART goals (SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound)
  • Progress tracking charts (creating graphs that show your progress made towards specific goals)
  • Creating a business plan

By using one or more of these methods, you can set and track realistic goals for your business. This will help you stay on track and achieve your desired results.



In order to maximize your success, consider networking with other professionals both inside and outside the PR agency business. By doing this, you can learn from their experiences, get advice, and make connections that can help your business.

There are a number of different ways to network with other professionals, including:

  • Attending industry events
  • Networking events
  • Online networking
  • Professional associations
  • Trade shows


Pricing Your Offerings

One of the most important things to consider when pricing your PR agency offerings is how much you need to charge in order to make a profit. You also need to consider how much your competitors are charging for similar offerings.

Another thing to consider when pricing your services is how much value your offerings provide. By understanding the value of your offerings, you can justify charging more for them.

Finally, you need to find the right balance between price and demand. If you charge too much, you may lose potential clients. However, if you charge too little, you may not be able to cover the costs of running your business.


Targeting the Right Clients

In order to be successful in the PR agency business, you need to target the right clients. By targeting the right clients, you can increase your chances of making a sale and ideally serve clients who value your offerings more and/or are easier to serve.

There are a number of different ways to target the right clients, including:

  • Segmenting your market
  • Understanding your ideal client
  • Developing a positioning statement
  • Creating a buyer persona



Running a PR agency can be a rewarding and challenging experience. Remember to focus on being organized, setting and tracking goals, networking, pricing your offerings correctly, and targeting the right clients.

With the right tools, processes, resources, and incoming clients, you can successfully run a PR agency business. By following the tips in this article, you can set your business up for success.