Starting a Facebook ad agency can be a very lucrative business opportunity. There are many important steps to take in order to make sure your business is successful.
Here are the 9 steps you can take to get started on building your very own Facebook ad agency.
9 Steps to Launching a New Facebook Ad Agency
1. Name Your Facebook Ad Agency
Give your Facebook ad agency an identity so people will think of it as a well-known and respected brand. You can take the name of your Facebook ad agency from your industry, focus on a geographical location, or use your own name among other options.
The main goal for naming your Facebook ad agency is to make it sound appealing and trustworthy so that clients will want to work with you
2. Determine Your Facebook Ad Agency Business Model
There are several possible types of business models for a Facebook ad agency including:
- Commission-based: You earn a commission on the content you place with businesses.
- Retainer: You charge a monthly fee to manage a business’s content.
- Project-based: You charge a set fee for each project you complete.
No matter which model you choose, make sure that it aligns with your business goals and the services you offer.
Read more about choosing the right business model for your Facebook ad agency.
3. Choose a Legal Form for Your Business
By incorporating your Facebook ad agency, you will limit your liability. You can incorporate as a Limited Liability Company (LLC), a C Corporation (C-Corp), or an S Corporation (S-Corp). Or you can operate as a sole proprietorship.
The business structure you choose for your Facebook ad agency will determine the amount of taxes you pay and which state or federal tax forms you need to file.
4. Write a Facebook Ad Agency Business Plan
All Facebook ad agency owners should develop a business plan.
A business plan is a document that outlines the goals, strategies, and operations of a business. It can be used to secure funding from investors or lenders, as well as to guide the day-to-day operations of the business. The business plan should include information on the company’s products or services, market analysis, financial projections, and management team among other things.
When developing your Facebook ad agency business plan and strategy, you should think about the following questions your customers might have:
- What services does your Facebook ad agency offer?
- Do you have any case studies or examples of work you’ve done in the past?
- How do I know if a Facebook ad agency is right for my business?
- How much will it cost to work with your Facebook ad agency?
- Can I trust that your Facebook ad agency will deliver results?
- How do I measure the success of my campaigns?
Answering these questions in your business plan will give potential customers a better understanding of what your Facebook ad agency can do for them.
Read our article about how to write a Facebook ad agency business plan.
5. Apply for the Necessary Permits and Licenses
There may be required licenses and permits you need to obtain before launching your Facebook ad agency.
For example, if you’re planning on running a digital marketing agency out of your home, you may need to apply for a business permit from your city or county.
You must also register your Facebook ad agency as a legal entity with the state where you plan to do business. You can simply file an online form through your Secretary of State website.
Registering with the federal government is also essential so you can properly pay taxes for your business. You will also need an Employer Identification Number (EIN), which you can apply for at the IRS website, if you plan to hire employees.
6. Determine Your Budget & Apply for Funding as Needed
In developing your Facebook ad agency business plan, you will figure out how much funding you need to start and grow your business.
If you have your own funds to invest in your Facebook ad agency, you may consider taking advantage of that. In addition to your personal funds, other forms of potential funding for your Facebook ad agency include traditional bank loans, SBA loans, credit cards, angel investors and family and friends.
Read our article about the costs associated with starting a Facebook ad agency to help you determine if funding is needed.
7. Get the Technology & Software Needed to Run Your Business Efficiently
When you start your Facebook ad agency, it’s essential to have the right technology in place to maximize efficiency. You definitely need a computer with Internet access, and accounting software for tracking expenses and revenues.
You may also want to invest in project management software, to keep track of client projects and deadlines. There are many project management software programs available, so find one that fits the specific needs of your agency.
If you plan on handling digital marketing services such as social media marketing or search engine optimization (SEO), you will need access to tools that can help with those tasks. Many of these tools are available for free, while others come with a monthly subscription fee.
8. Market Your Facebook Ad Agency to Potential Clients
Before you start selling your services, you have to let the world know you exist. The first step is to create a website so people can learn more about your services and how they benefit them.
After you launch your website, start promoting it through social media channels like Facebook, LinkedIn and Twitter. Also consider networking with other people in the Facebook ad agency industry through social media and blogs so they can help share your business.
You also need to start gathering the materials needed to execute on your promotions strategy, which is your strategy for attracting new customers. Facebook ad agency businesses should consider the following promotional strategies for which you should start getting prepared:
- Create a strong social media presence across all channels, including a well-designed website that showcases your work and services.
- Make connections with other businesses in the Facebook ad agency industry and promote your services as a valuable resource.
- Develop targeted marketing materials, such as case studies, white papers and client testimonials, to attract new clients.
- Stay up-to-date on the latest news and trends in the Facebook ad agency industry so you can provide valuable insights to potential clients.
- Plan and execute promotional events, such as webinars and workshops, to generate leads and educate potential clients about your services.
Read our article about how to market your Facebook ad agency for more tips.
9. Get New Clients & Grow Your Business
When you promote your services, you’ll start to get interest from potential clients.
Make sure you’re ready to serve these clients. Also, be sure to establish systems to ensure consistency and reduce costs. And be sure to find and train the right people to help you grow your Facebook ad agency.
Read our article about how to effectively grow your Facebook ad agency to learn more.
Starting a Facebook Ad Agency FAQs
Starting a Facebook ad agency can be a very rewarding experience. Not only will you be able to help businesses grow by managing their Facebook ads, but you'll also be your own boss and have the freedom to work from anywhere in the world.
To start a successful Facebook ad agency, you'll need a few things:
- A strong understanding of Facebook advertising
- The ability to manage multiple clients and projects at once
- Excellent communication and customer service skills
- A well-designed website and promotional materials
- The right technology and software to run your business efficiently
Starting a Facebook ad agency from home is a great way to get started in the industry. You'll be able to work from anywhere in the world and have the freedom to set your own hours. To get started, you'll need a thorough understanding of Facebook advertising and the ability to manage multiple clients and projects at once. You'll also need a well-designed website and promotional materials to attract new clients.
Ensure that you establish a workspace or home office. Then, get started on your business plan and start promoting your services to potential clients.
Starting a Facebook ad agency online is a great way to get started in the industry. Establish a website and online presence. Your website should be designed to attract new clients and showcase your work. Be sure to promote your services through social media and other online channels. You can also consider networking with other people in the Facebook ad agency industry through social media and blogs so they can help share your business.
Here are a few tips to get started:
- Have a strong understanding of Facebook advertising before starting your agency.
- Build a well-designed website and create promotional materials to attract new clients.
- Stay up-to-date on the latest news and trends in the Facebook ad industry.
- Plan and execute promotional events, such as webinars and workshops, to generate leads.
- Get help from people who are already in the industry when starting out.
A simple checklist to use when starting a Facebook ad agency is as follows:
- Choose Your Type of Facebook Ad Agency: This should be based on what you are best at and how much experience you have. Remember to keep your interests, skills, and experience in mind at all times.
- Name Your Facebook Ad Agency: This should be done with care, as your brand is important for attracting the right customers. A simple, memorable name will go a long way.
- Choose a Legal Form for Your Business: Whether you choose to become a sole proprietorship, partnership, LLC, corporation or another option will depend on your business. Ensure that you are aware of all the implications of each type.
- Determine Your Facebook Ad Agency Business Model: Determine how your business will make money. Will you sell products, services, or a combination of both?
- Write a Facebook Ad Agency Business Plan: Your business plan will also help you determine what your start-up costs will be and will provide a roadmap with which you can launch and grow.
- Apply for the Necessary Permits and Licenses: In most locations you will be required to apply for a business license and/or permits before you can begin operations.
- Determine Your Budget & Apply for Funding as Needed: You will need to know how much money you have to spend on all of your business-related expenses before opening any doors. If needed, apply for a small business loan or other funding options.
- Get the Technology & Software Needed to Run Your Business Efficiently: You need to have the right tools in place to succeed. Implement software that will help you manage your time, contacts, and business operations in general.
- Market Your Facebook Ad Agency to Potential Clients: A solid marketing plan will be crucial to your success. It should focus on attracting the right customers so that you can provide them with the services they truly need.
- Get Clients & Grow Your Business: Once you have a solid marketing plan, it's time to actively pursue and secure those who could benefit the most from your services.
Starting a Facebook ad agency requires effort, however, with the right tools and advice in place, you can make it a success. Follow the steps outlined in this article to get started on the right foot and begin attracting the clients you need to grow your business.